قارن الطرق

	Hyperlink Network Analysis	Network Agenda-Setting
المجال	Communication	Communication
العائلة	Process / pipeline	Process / pipeline
سنة النشأة	2006	2011
صاحب الطريقة	Han Woo Park & Mike Thelwall (webometrics)	Lei Guo & Maxwell McCombs
النوع	Network analysis of hyperlinks among websites as social and communicative ties	Network-analytic extension of agenda-setting theory
المصدر التأسيسي	Park, H. W., & Thelwall, M. (2006). Hyperlink analyses of the World Wide Web: A review. Journal of Computer-Mediated Communication, 8(4).	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
الأسماء البديلة	HNA, Webometric hyperlink analysis, Web hyperlink network analysis, Köprü Bağlantı Ağı Analizi	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
ذات صلة	4	4
الملخص	Hyperlink network analysis (HNA) treats the hyperlinks among websites as social and communicative ties and applies social-network methods to the resulting web graph. Developed within webometrics by Park, Thelwall, and others, it reads a link from one organization's site to another's as a signal of endorsement, affiliation, or attention, and maps how actors — governments, NGOs, companies, media — are connected online.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.