Metodbevispost

Travel Community Netnography

Travel community netnography applies netnography, ethnography adapted to the study of online communities, to the forums, social-media groups, blogs and review communities where travellers gather to share experiences, advice and meaning. Developed by Robert Kozinets (2002, 2010), netnography offers a rigorous, ethically grounded set of procedures for entering an online community, immersing in its communications, and interpreting the symbolism, meanings and consumption practices of its members. In tourism it is used to understand how travellers construct destinations, make decisions, perform identity and form attachments through naturally occurring online interaction, observed unobtrusively rather than provoked by an interviewer. Kozinets positioned netnography as faster, less costly and more naturalistic than offline ethnography while demanding the same interpretive depth, reflexivity and ethical care.

Sources recorded, not reviewed

Källpost

Citat kopierade ordagrant från metodens källpost. Ingen verifiering på källnivå härleds från dem.

Travel Community Netnography (Online Ethnography of Travel and Tourism Communities)

Taxonomisk metodpost · process-pipeline / tourism

Kozinets, R. V. (2002). The Field Behind the Screen: Using Netnography for Marketing Research in Online Communities. Journal of Marketing Research, 39(1), 61-72. · DOI 10.1509/jmkr.39.1.61.18935
Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage Publications. · ISBN 9781848606456

Öppna fullständig metod

Kuraterade påståenden

Påståenden lagrade i bevisloggen, var och en med sin egen bedömning.

Inga kuraterade påståenden ännu

Denna vy hittar inte på en påståendebedömning när loggen saknar en.

Relaterade metoder

Genererade från metodgrafen och visade som maskinföreslagna relationer – inga bevispåståenden härleds.

Same method familyHospitality eWOM Analysismachine-suggested · Relational suggestion, not evidence.Same method familyPush-Pull Motivation Analysismachine-suggested · Relational suggestion, not evidence.Used in the same domainTripAdvisor Review Sentiment Miningmachine-suggested · Relational suggestion, not evidence.Same method familyVisitor-Employed Photographymachine-suggested · Relational suggestion, not evidence.