Metodbevispost

Second-Level Agenda Setting

Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.

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Second-Level (Attribute) Agenda-Setting Analysis

Taxonomisk metodpost · process-pipeline / communication

McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. · DOI 10.1086/267990
Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York: Praeger. · ISBN 9780275907389

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