Metodbevispost

Online Focus Group

An online focus group is a moderated group discussion conducted via internet-based platforms — video conferencing, text chat, or asynchronous forums — to explore shared perceptions, attitudes, and experiences on a defined topic. It inherits the group-interaction dynamics of the traditional focus group while removing geographic barriers and enabling data collection from dispersed or hard-to-reach populations.

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Online Focus Group Interview

Taxonomisk metodpost · process-pipeline / survey-methodology

Stewart, D. W., & Shamdasani, P. N. (2017). Online Focus Groups. Journal of Advertising, 46(1), 48–60. · DOI 10.1080/00913367.2016.1252288
Morgan, D. L. (1997). Focus Groups as Qualitative Research (2nd ed.). Sage Publications. · ISBN 978-0761903437

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