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Multiple Case-Based Semiotic Analysis

Multiple case-based semiotic analysis is a qualitative research design that applies semiotic frameworks — the systematic study of signs, codes, and meaning-making — across two or more purposively selected cases. By combining the comparative logic of multiple case study research with the interpretive tools of semiotics (structural, Peircean, or Greimasian), it enables researchers to uncover how meaning is constructed and varied across distinct cultural, organisational, or communicative contexts.

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Taxonomisk metodpost · process-pipeline / qualitative

Floch, J.-M. (1990). Semiotique, marketing et communication: sous les signes, les strategies. Presses Universitaires de France. [English translation: Semiotics, Marketing and Communication, Palgrave Macmillan, 2001.] · ISBN 978-0333776858
Yin, R. K. (2014). Case Study Research: Design and Methods (5th ed.). Sage Publications. · ISBN 978-1452242569

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Relaterade metoder

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