Equal-weight exploratory sequential mixed methods design
The equal-weight exploratory sequential mixed methods design is a two-phase research strategy in which an initial qualitative strand explores a phenomenon in depth, and its findings directly inform the construction of a subsequent quantitative strand. Unlike the qualitative-priority variant, both strands carry equal analytic importance: neither serves merely as a supplement to the other. The design is particularly powerful when theory or validated instruments are lacking and researchers must build measurement tools grounded in participants' own frameworks before testing them at scale.
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- Creswell, J. W., & Plano Clark, V. L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Sage. · ISBN 978-1483344379
- Teddlie, C., & Tashakkori, A. (2009). Foundations of Mixed Methods Research: Integrating Quantitative and Qualitative Approaches in the Social and Behavioral Sciences. Sage. · ISBN 978-0761930129
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