Metodbevispost

Crossover A/B Test

A crossover A/B test is an experimental design in which the same participants or units are exposed to both treatment A and treatment B in sequence, with each serving as their own control. By eliminating between-subject variability, the design achieves higher statistical power than a standard parallel A/B test at the same sample size, but it requires careful handling of carryover effects and time-period confounds.

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Crossover A/B Testing Design

Taxonomisk metodpost · process-pipeline / experimental-design

Jones, B., & Kenward, M. G. (2014). Design and Analysis of Cross-Over Trials (3rd ed.). Chapman and Hall/CRC. · ISBN 9781439861424
Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. · ISBN 9781108724227

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