Metodbevispost

Cluster Randomized A/B Test

A cluster randomized A/B test is an experimental design in which intact groups (clusters) — such as cities, schools, social network communities, or app user segments — are randomly assigned as whole units to either the treatment (A) or control (B) condition, rather than randomizing individual users or subjects. This approach is used when treatment effects would spill over between individuals if individual-level randomization were applied, or when the intervention must be delivered at the group level.

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Taxonomisk metodpost · process-pipeline / experimental-design

Ugander, J., Karrer, B., Backstrom, L., & Kleinberg, J. (2013). Graph cluster randomization: Network exposure to multiple universes. Proceedings of the 19th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 329–337. · DOI 10.1145/2487575.2487695
Hayes, R. J., & Moulton, L. H. (2017). Cluster Randomised Trials (2nd ed.). CRC Press. · ISBN 9781498728874

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Relaterade metoder

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Taxonomic bucketAdaptive A/B testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketBlocked A/B Testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketCluster Randomized Controlled Trialmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketFactorial A/B Testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketField Experimentmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketMulti-arm experimentmachine-suggested · Relational suggestion, not evidence.