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Behaviour Change Wheel

The Behaviour Change Wheel (BCW) is a systematic, evidence-based framework for designing behavior change interventions. Developed by Michie et al. (2011) and built on the COM-B model (Capability, Opportunity, Motivation→Behavior), the BCW guides practitioners through a structured process: diagnose behavior change barriers (using the Theoretical Domains Framework), identify relevant intervention functions (education, persuasion, incentivization, coercion, training, restriction, environmental restructuring, modelling, enablement), and design specific behavior change techniques matched to policy categories. It has become the international standard for systematically designing behavior change interventions in healthcare, public health, and other domains.

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Behaviour Change Wheel (BCW): A Guide for Designing Behavior Change Interventions Using COM-B Model and Intervention Functions

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Same method familyConsolidated Framework for Implementation Researchmachine-suggested · Relational suggestion, not evidence.Same method familyImplementation Outcome Taxonomymachine-suggested · Relational suggestion, not evidence.Same method familyKnowledge Translationmachine-suggested · Relational suggestion, not evidence.Same method familyNormalization Process Theorymachine-suggested · Relational suggestion, not evidence.Same method familyTheoretical Domains Frameworkmachine-suggested · Relational suggestion, not evidence.