HISTOQUAL Heritage Service Quality Scale
HISTOQUAL is a service-quality assessment scale developed by Isabelle Frochot and Howard Hughes in 2000 specifically for historic houses and, by extension, heritage attractions. Recognizing that the generic SERVQUAL model did not fully capture the heritage visitor experience, the authors retained three SERVQUAL dimensions — tangibles, responsiveness, and empathy — and added two dimensions specific to the heritage context: communications (the quality of interpretation, signage, and information) and consumables (the supporting facilities such as catering, shops, and amenities). The result is a five-dimension instrument that measures perceived service quality at heritage sites in terms that matter to visitors, from the condition and atmosphere of the property to how well its story is told and how comfortable the visit is.
Regjistri burimor
Citimet kopjuar fjalë për fjalë nga regjistri burimor i metodës. Asnjë verifikim në nivel pretendimi nuk nënkuptohet prej tyre.
- Frochot, I., & Hughes, H. (2000). HISTOQUAL: The development of a historic houses assessment scale. Tourism Management, 21(2), 157-167. · DOI 10.1016/S0261-5177(99)00045-X
- Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, 64(1), 12-40. · URL
Pretendime të kuruaruara
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Ky pamje nuk shpik një vlerësim pretendimi kur libri i dëshmive nuk ka asnjë.
Metoda të lidhura
Të gjeneruara nga grafiku metodologjik dhe të paraqitura si marrëdhënie të sugjeruara nga makina — asnjë pretendim dëshmie nuk nënkuptohet.