PESTEL Macro-Environmental Scanning
PESTEL macro-environmental scanning is a structured audit of the forces in an organization's wider operating environment, organized into six factor classes: Political, Economic, Social, Technological, Environmental, and Legal. Unlike open-ended horizon scanning, PESTEL is typically run as a deliberate audit that enumerates the specific drivers in each class, gathers evidence for them, and assesses their likely impact and direction so that the findings can feed directly into strategy formulation. It operationalizes the input stage of Joseph Voros's generic foresight process while retaining its roots in strategic management, where the explicit inclusion of a Legal dimension makes it well suited to regulated industries and compliance-sensitive decisions. As catalogued in the Millennium Project's Futures Research Methodology, macro-environmental scanning of this kind is a foundational discipline that grounds long-range strategy in a systematic reading of external forces rather than in the assumptions of the moment.
Zdrojový záznam
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- Voros, J. (2003). A generic foresight process framework. Foresight, 5(3), 10-21. · DOI 10.1108/14636680310698379
- Glenn, J. C., & Gordon, T. J. (Eds.). (2009). Futures Research Methodology, Version 3.0. The Millennium Project. · ISBN 9780981894119
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Súvisiace metódy
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