Multimodal Discourse Analysis
Multimodal Discourse Analysis is a method for examining how meaning is created through the integration of multiple modes of communication: language, image, sound, gesture, and spatial arrangement. Developed by Gunther Kress, Theo Van Leeuwen, and others, this approach recognizes that in contemporary communication—from videos to websites to classrooms—meaning is rarely conveyed by language alone. By analyzing how text, visuals, sound, and other modes work together, multimodal analysis reveals how complex meanings are constructed.
Zdrojový záznam
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- Kress, G., & Van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. · DOI 10.4324/9780203619728
- Baldry, A., & Thibault, P. J. (2006). Multimodal Transcription and Text Analysis. London: Equinox. · URL
- Norris, S. (2004). Analyzing Multimodal Interaction: A Methodological Framework. London: Routledge. · DOI 10.4324/9780203379493
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