Ethnographic Research
Ethnographic research is an immersive qualitative methodology in which researchers spend prolonged time in a community, organization, or social setting, combining participant observation, interviews, and document analysis to develop a rich, contextual understanding of a group's beliefs, practices, and social structures. Grounded in anthropology and refined for health, organizational, and social research, ethnography produces 'thick description' (Geertz 1973) that reveals the meaning and context underlying observable behavior.
Zdrojový záznam
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- Geertz, C. (1973). The interpretation of cultures: Selected essays. Basic Books. · URL
- Hammersley, M., & Atkinson, P. (2006). Ethnography: Principles in practice (3rd ed.). Routledge. · URL
- Spradley, J. P. (1980). Participant observation. Holt, Rinehart and Winston. · URL
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