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Field Experiment in Politics

Also known as: Political field experiment, Get-out-the-vote experiment, GOTV experiment, Voter mobilization experiment

OriginatorGerber & Green (modern political field experiments)Year2000Sources2Related methods7

A field experiment in political science randomizes a real intervention — such as a get-out-the-vote canvass, mailing, or phone call — among genuine political actors in their natural environment and compares behavioral outcomes like validated turnout. Revived for the discipline by Gerber and Green's 2000 voter-mobilization study and codified in their 2012 textbook, the approach combines the causal leverage of randomization with the realism of consequential, real-world settings, while carefully distinguishing the effect of being assigned a treatment from the effect of actually receiving it.

Key highlights

  • Randomization in a real setting yields high internal validity for effects on consequential, real-world political behavior.
  • Behavioral outcomes such as validated turnout from voter files avoid the self-report bias of surveys.
  • Explicitly separates the intent-to-treat effect from the complier average causal effect, handling realistic noncompliance.
  • Results directly inform campaign and policy practice, having reshaped how mobilization is understood and conducted.

Intuition

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How it works

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When to use it

Use a political field experiment when you want a credible causal estimate of how a real intervention affects consequential political behavior — turnout, donations, registration, persuasion — and you can ethically and feasibly randomize who receives it in the field. It is the gold standard for evaluating mobilization tactics and campaign communications. It is less appropriate when randomization is infeasible or unethical, when the intervention cannot be delivered in the field, when outcomes are unobservable in administrative records, or when spillovers between units are so large that they violate the assumption that one subject's treatment does not affect another's outcome.

Strengths & limitations

Strengths
  • Randomization in a real setting yields high internal validity for effects on consequential, real-world political behavior.
  • Behavioral outcomes such as validated turnout from voter files avoid the self-report bias of surveys.
  • Explicitly separates the intent-to-treat effect from the complier average causal effect, handling realistic noncompliance.
  • Results directly inform campaign and policy practice, having reshaped how mobilization is understood and conducted.
Limitations
  • Field experiments are costly, logistically demanding, and slow, limiting sample sizes and replication.
  • Noncompliance and one-sided contact complicate estimation and require assumptions to recover treatment-on-the-treated effects.
  • Spillovers between neighbors or household members can violate the no-interference assumption and bias estimates.
  • Generalizability is bounded by the specific context, electorate, and intervention, so effects may not transport to other settings.

Common pitfalls

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Applications

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Frequently asked

How does this differ from the general 'field experiment' entry?

The generic field-experiment concept spans all disciplines — development economics, public health, education — and emphasizes the broad principle of randomizing real interventions in natural settings. This entry focuses on the political-science tradition, where the canonical application is get-out-the-vote mobilization and the central analytic concerns are validated behavioral outcomes from voter files, one-sided noncompliance in campaign contact, clustered assignment, and randomization inference. The statistical logic is shared, but the substantive questions, outcome measures, and practical conventions are specific to the study of political behavior.

What is the difference between the intent-to-treat effect and the complier average causal effect?

The intent-to-treat effect compares outcomes between everyone assigned to treatment and everyone assigned to control, regardless of whether the treatment was actually delivered; it captures the effect of the assignment or attempt, which is what a campaign can directly manipulate. The complier average causal effect is the effect of actually receiving the treatment among compliers, recovered by dividing the intent-to-treat effect by the share of the assigned group that was successfully treated. The latter answers what the contact itself does, under instrumental-variable assumptions including exclusion and monotonicity.

Why use randomization inference instead of conventional standard errors?

Randomization inference derives uncertainty directly from the experiment's known assignment mechanism rather than from parametric assumptions about the population. By repeatedly reassigning treatment under the sharp null hypothesis of no effect and recomputing the test statistic, it builds the exact reference distribution against which the observed estimate is compared. This is especially valuable in field experiments with small samples, clustered assignment, or skewed outcomes, where the assumptions behind conventional standard errors may not hold and design-based inference is more trustworthy.

Sources

  1. 1.
    Gerber, A. S., & Green, D. P. (2000). The Effects of Canvassing, Telephone Calls, and Direct Mail on Voter Turnout: A Field Experiment. American Political Science Review, 94(3), 653–663.
  2. 2.
    Gerber, A. S., & Green, D. P. (2012). Field Experiments: Design, Analysis, and Interpretation. New York: W. W. Norton.
    ISBN 9780393979954

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ScholarGate. (2026, June 22). Field Experiment in Politics. ScholarGate. https://scholargate.app/political-science/field-experiment-politics