Visual Elicitation Thematic Analysis
Visual elicitation thematic analysis (VETA) is a qualitative method that uses photographs, drawings, or other images as interview stimuli to provoke richer verbal accounts, then subjects those accounts to systematic thematic analysis. By grounding conversation in concrete visual material, the method unlocks meanings, memories, and tacit knowledge that purely verbal questioning often fails to reach. It is widely used in health, education, community, and organisational research.
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- Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26. · DOI 10.1080/14725860220137345
- Braun, V., and Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. · DOI 10.1191/1478088706qp063oa
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