Stroop Task
The Stroop task is a classic measure of cognitive control and selective attention. Participants name the color of words while ignoring the words' semantic content. When the color and word meaning match (e.g., the word 'red' printed in red ink), responses are fast. When they conflict (e.g., the word 'red' printed in blue ink), response times increase dramatically. This Stroop effect reveals how automatic word reading interferes with color naming, indexed by the difference in reaction times between congruent and incongruent conditions.
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- Stroop, J. R. (1935). Studies of interference in serial verbal reactions. Journal of Experimental Psychology, 18(6), 643-662. · DOI 10.1037/h0054651
- MacLeod, C. M. (1991). Half a century of research on the Stroop effect: An integrative review. Psychological Bulletin, 109(2), 163-203. · DOI 10.1037/0033-2909.109.2.163
- Raz, A. (2007). Suggestibility and neuroplasticity of the anterior cingulate cortex. Behavioral and Brain Sciences, 30(1), 96-97. · URL
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