Online theoretical sampling
Online theoretical sampling applies the logic of theoretical sampling — selecting participants or data sources based on emerging theory rather than predetermined criteria — within digital environments. Researchers iteratively recruit from online communities, forums, social media, or virtual networks, guided at each step by conceptual gaps identified during concurrent analysis. It is most commonly used in grounded theory studies conducted wholly or partially over the internet.
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- Glaser, B. G., & Strauss, A. L. (1967). The Discovery of Grounded Theory: Strategies for Qualitative Research. Aldine. · ISBN 978-0202302607
- Salmons, J. (2015). Qualitative Online Interviews: Strategies, Design, and Skills (2nd ed.). SAGE Publications. · ISBN 978-1483332673
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