Market Entry Timing Hazard Analysis
Market entry timing hazard analysis models both whether and when a firm enters a new market or emerging industrial subfield, treating time-to-entry as a survival outcome. Will Mitchell's 1989 study of incumbents facing emerging subfields framed the question precisely this way: rather than asking only if an established firm eventually enters, it asks how its probability and speed of entry depend on its capabilities and the competitive situation. Schoenecker and Cooper's 1998 cross-industry study extended the logic, showing that technological and marketing resources and organizational commitment to a threatened market accelerate entry. By modeling the hazard of entry, the method turns timing — a central variable in competitive strategy and first-mover debates — into something that can be estimated from data on firms at risk of entering.
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- Mitchell, W. (1989). Whether and When? Probability and Timing of Incumbents' Entry into Emerging Industrial Subfields. Administrative Science Quarterly, 34(2), 208-230. · DOI 10.2307/2989896
- Schoenecker, T. S., & Cooper, A. C. (1998). The role of firm resources and organizational attributes in determining entry timing: a cross-industry study. Strategic Management Journal, 19(12), 1127-1143. · DOI 10.1002/(SICI)1097-0266(1998120)19:12<1127::AID-SMJ7>3.0.CO;2-4
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