Key-Informant Interview
The key-informant interview is a purposive in-depth interviewing technique in which the ethnographer works closely with a small number of especially knowledgeable or well-positioned community members rather than a representative sample. Key informants are people who, by experience, role, or position, can articulate cultural knowledge a typical member could not. The method centers on selecting such people well, building genuine rapport, eliciting their expertise through ethnographic questioning, and cross-checking what they say against other informants and observations to guard against bias.
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- Bernard, H. R. (2017). Research Methods in Anthropology: Qualitative and Quantitative Approaches (6th ed.). Lanham, MD: Rowman & Littlefield. · ISBN 9780759112421
- Spradley, J. P. (1979). The Ethnographic Interview. New York: Holt, Rinehart and Winston. · ISBN 9780030444968
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