Second-Level Agenda Setting
Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.
Rekod sumber
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- McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187. · DOI 10.1086/267990
- Weaver, D. H., Graber, D. A., McCombs, M. E., & Eyal, C. H. (1981). Media Agenda-Setting in a Presidential Election: Issues, Images, and Interest. New York: Praeger. · ISBN 9780275907389
Tuntutan yang dikurasi
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