Eye-Tracking Analysis
Eye-tracking analysis is a method for recording and quantifying eye movements and gaze patterns during visual tasks, providing direct measures of visual attention, comprehension, and cognitive processing. Advancing from mechanical devices to high-speed infrared cameras, eye tracking enables researchers to identify where people look, for how long, and in what sequence—revealing cognitive processes underlying reading, scene perception, decision-making, and attention.
Rekod sumber
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- Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & Van de Weijer, J. (2011). Eye tracking: A comprehensive guide to methods and measures. Oxford University Press. · URL
- Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124(3), 372-422. · DOI 10.1037/0033-2909.124.3.372
- Duchowski, A. T. (2007). Eye tracking methodology: Theory and practice. Springer. · URL
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