GPIS
The Green Purchase Intention Scale (GPIS) measures consumers' stated willingness and likelihood of purchasing environmentally friendly products, including their intention to pay premium prices for eco-labeled goods and their perceived value of sustainable alternatives. Developed from consumer behavior and willingness-to-pay frameworks (Dodds, Monroe, & Grewal, 1991; expanded by Thøgersen and others), the GPIS bridges environmental attitudes and actual purchasing behavior, a critical gap in sustainability research. The scale is widely used in marketing research, environmental policy evaluation, and studies examining whether environmental concern translates into purchasing decisions.
Avota reģistrs
Atsauces kopētas tieši no metodes avota reģistra. Tās nenozīmē nekādu apgalvojumu līmeņa verifikāciju.
- Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of Marketing Research, 28(3), 307–319. · DOI 10.1177/002224379102800305
- Kim, Y., & Choi, S. M. (2005). Antecedents of green purchase intention: An examination of collectivism, environmental concern, and PCE. Advances in Consumer Research, 32, 592–599. · URL
- Thøgersen, J., & Crompton, T. (2009). Simple and painless? The limitations of spillover in environmental campaigning. Journal of Consumer Policy, 32(2), 141–163. · DOI 10.1007/s10603-009-9101-1
Kurēti apgalvojumi
Apgalvojumi saglabāti pierādījumu reģistrā, katram ar savu novērtējumu.
Šis skatījums neizgudro apgalvojumu novērtējumu, ja reģistrā tā nav.
Saistītās metodes
Ģenerēts no metodes grafika un parādīts kā mašīnas ieteiktas attiecības — netiek izvirzīts neviens pierādījumu apgalvojums.