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Focus Group Methodology

Focus group discussions are a qualitative research method in which a trained moderator guides a small group (typically 6–12 participants) through structured or semi-structured discussion of a specific topic or product. Developed by Merton and Lazarsfeld in the 1950s for market research, focus groups are now widely used in health sciences, education, social sciences, and policy research. The method leverages group interaction to generate rich, contextual insights that individual interviews may not reveal.

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Focus Group Discussion for Qualitative Data Collection

Record tassonomico del metodo · process-pipeline / qualitative-research

Krueger, R. A. (1994). Focus Groups: A Practical Guide for Applied Research. SAGE Publications. · ISBN 978-0803954366
Morgan, D. L. (1997). Focus groups as qualitative research. Qualitative Research Methods Series, 16. SAGE Publications. · ISBN 978-0761908631
Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants. Sociology of Health & Illness, 16(1), 103-121. · DOI 10.1111/1467-9566.ep11347023
Wilkinson, S. (2004). Focus groups: A feminist method. Psychology of Women Quarterly, 25(4), 287-298. · DOI 10.1002/9780470776278.ch14

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