Q-Methodology for Environmental Discourses
Q-methodology applied to environmental discourses is a way of systematically uncovering the distinct shared viewpoints that people hold about an environmental issue, by having them rank-order a set of statements and then factor-analyzing the sortings to group people with similar perspectives. John Barry and John Proops introduced its use for sustainability research in their 1999 Ecological Economics article, arguing that Q-method offers a rigorous yet interpretive route to discovering the discourses through which people understand environmental questions. Unlike conventional surveys, which correlate variables across people, Q-method correlates people across statements, so the emergent factors are clusters of subjects who share a way of seeing the issue. Each factor represents an environmental discourse — a coherent perspective on, say, climate policy, conservation, or sustainability — defined by how its adherents prioritize the statements. The method blends the qualitative richness of discourse analysis with the analytic discipline of factor analysis, making it a favored tool for mapping the contested perspectives that animate environmental debate.
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- Barry, J., & Proops, J. (1999). Seeking Sustainability Discourses with Q Methodology. Ecological Economics, 28(3), 337-345. · DOI 10.1016/S0921-8009(98)00053-6
- Watts, S., & Stenner, P. (2012). Doing Q Methodological Research: Theory, Method and Interpretation. SAGE Publications. · ISBN 9781849204156
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