Goal Priming Paradigm
The goal priming paradigm tests whether activating a mental construct -- a trait concept, stereotype, or goal -- outside of awareness can directly shape subsequent behavior. In the classic demonstrations by Bargh, Chen, and Burrows in 1996, participants completed a seemingly unrelated language task containing words related to rudeness, politeness, or the elderly stereotype; afterward, primed participants behaved in line with the construct -- interrupting more, waiting longer, or walking more slowly -- without any awareness that the prime had influenced them. The paradigm extended the logic of priming from judgments to overt action, supporting the idea that much social behavior can be automatically guided by environmentally activated goals and constructs. It became a centerpiece of theories of automaticity, while also, in the 2010s, a focal point of replication debates that reshaped methodological standards in the field.
Catatan sumber
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- Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230-244. · DOI 10.1037/0022-3514.71.2.230
- Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238. · DOI 10.1037/0022-3514.50.2.229
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