Focus Group Methodology
Focus group discussions are a qualitative research method in which a trained moderator guides a small group (typically 6–12 participants) through structured or semi-structured discussion of a specific topic or product. Developed by Merton and Lazarsfeld in the 1950s for market research, focus groups are now widely used in health sciences, education, social sciences, and policy research. The method leverages group interaction to generate rich, contextual insights that individual interviews may not reveal.
Catatan sumber
Kutipan disalin apa adanya dari catatan sumber metode. Tidak ada verifikasi tingkat klaim yang disimpulkan darinya.
- Krueger, R. A. (1994). Focus Groups: A Practical Guide for Applied Research. SAGE Publications. · ISBN 978-0803954366
- Morgan, D. L. (1997). Focus groups as qualitative research. Qualitative Research Methods Series, 16. SAGE Publications. · ISBN 978-0761908631
- Kitzinger, J. (1994). The methodology of focus groups: The importance of interaction between research participants. Sociology of Health & Illness, 16(1), 103-121. · DOI 10.1111/1467-9566.ep11347023
- Wilkinson, S. (2004). Focus groups: A feminist method. Psychology of Women Quarterly, 25(4), 287-298. · DOI 10.1002/9780470776278.ch14
Klaim yang dikurasi
Klaim tersimpan dalam buku besar bukti, masing-masing dengan penilaiannya sendiri.
Tampilan ini tidak menciptakan penilaian klaim ketika buku besar tidak memilikinya.
Metode terkait
Dihasilkan dari grafik metode dan ditampilkan sebagai relasi yang disarankan mesin — tidak ada klaim bukti yang disimpulkan.