BIRGing and CORFing Measurement
BIRGing and CORFing measurement is a behavioral and self-report procedure for quantifying how people manage their public image by advertising or hiding their association with a group after that group succeeds or fails. Basking In Reflected Glory (BIRGing), documented by Robert Cialdini and colleagues in 1976, is the tendency to publicize one's connection to a winner, for example by wearing team apparel or saying 'we won' after a victory. Cutting Off Reflected Failure (CORFing), studied by Snyder, Lassegard, and Ford in 1986, is the complementary tendency to distance oneself from a loser, for example by saying 'they lost.' Wann and Branscombe's 1990 work showed that these responses depend on fan identification: die-hard, highly identified fans BIRG strongly and resist CORFing, while fair-weather, low-identification fans CORF readily. Measuring both responses against team outcomes and identification reveals how spectators use sport affiliations to maintain self-image.
רשומת מקור
ציטוטים הועתקו מילה במילה מרשומת המקור של המתודה. לא מוסקת כל אימות ברמת הטענה מהם.
- Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L. R. (1976). Basking in Reflected Glory: Three (Football) Field Studies. Journal of Personality and Social Psychology, 34(3), 366-375. · DOI 10.1037/0022-3514.34.3.366
- Snyder, C. R., Lassegard, M., & Ford, C. E. (1986). Distancing After Group Success and Failure: Basking in Reflected Glory and Cutting Off Reflected Failure. Journal of Personality and Social Psychology, 51(2), 382-388. · DOI 10.1037/0022-3514.51.2.382
- Wann, D. L., & Branscombe, N. R. (1990). Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies. Journal of Sport and Social Issues, 14(2), 103-117. · DOI 10.1177/019372359001400203
טענות מאוצרות
טענות שנשמרו ביומן הראיות, לכל אחת הערכה משלה.
תצוגה זו אינה ממציאה הערכת טענה כאשר ליומן אין אחת.
מתודות קשורות
נוצר מגרף המתודות ומוצג כיחסים שהוצעו על ידי המכונה — לא מוסקת כל טענת ראיה.