Field-based typical case sampling

Field-based typical case sampling is a purposive qualitative strategy in which the researcher selects and studies cases that represent the ordinary, average, or most common instance of a phenomenon — and conducts data collection through direct fieldwork such as in-person observation, site visits, and face-to-face interviews. The combination ensures that findings portray what the phenomenon looks like under real-world, everyday conditions rather than through self-reports or online proxies.