Ethnocentrism Scale

The Generalized Ethnocentrism (GENE) Scale, developed by Neuliep and McCroskey, is a self-report instrument measuring ethnocentrism: the tendency to view one's own group as the center of the social universe and to judge other groups by its standards, with corresponding ingroup preference and outgroup derogation. In political science, the ethnocentrism construct was given prominence by Kinder and Kam's (2009) Us Against Them, which uses survey-based ethnocentrism measures to explain American policy opinion.