Quantitative-dominant concurrent embedded mixed methods
A mixed methods design in which a dominant quantitative study (survey, experiment, or other large-scale numeric inquiry) is conducted simultaneously with a smaller, embedded qualitative component. The qualitative strand serves a secondary, supporting role — such as explaining mechanisms, capturing participant experience, or monitoring implementation — while the quantitative strand drives the primary research questions and conclusions. Both strands run concurrently rather than sequentially.
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- Creswell, J. W., & Plano Clark, V. L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Sage Publications. · ISBN 978-1483344379
- Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2003). Advanced mixed methods research designs. In A. Tashakkori & C. Teddlie (Eds.), Handbook of Mixed Methods in Social and Behavioral Research (pp. 209–240). Sage Publications. · URL
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