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Media Richness Analysis

Media richness analysis applies Daft and Lengel's media richness theory to evaluate communication channels by their capacity to carry rich information and to assess how well a channel fits the equivocality of the task at hand. Rooted in organizational communication, it provides criteria — feedback immediacy, multiplicity of cues, language variety, and personal focus — for ranking channels from lean (a memo) to rich (face-to-face) and for diagnosing whether managers and teams are matching channel to message appropriately.

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Media Richness Analysis of Communication Channels

Taksonoomiline meetodikirje · process-pipeline / communication

Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571. · DOI 10.1287/mnsc.32.5.554
Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. · ISBN 9780761915454

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