Homophily Analysis
Homophily analysis quantifies the tendency of similar individuals to form ties — the principle that 'birds of a feather flock together'. It compares the rate at which people connect with others who share an attribute (race, gender, age, education, attitudes) against what would be expected by chance, distinguishing the homophily that arises merely from group sizes from the genuine, behavior-driven preference for similar others.
Allikakirje
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- McPherson, M., Smith-Lovin, L., & Cook, J. M. (2001). Birds of a feather: homophily in social networks. Annual Review of Sociology, 27, 415–444. · DOI 10.1146/annurev.soc.27.1.415
- Newman, M. E. J. (2003). Mixing patterns in networks. Physical Review E, 67(2), 026126. · DOI 10.1103/PhysRevE.67.026126
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