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Digital Autoethnography

Digital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.

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Taksonoomiline meetodikirje · process-pipeline / qualitative

Markham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10). · URL
Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. · ISBN 978-1847875228

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