Concurrent Embedded Mixed Methods Design
The concurrent embedded mixed methods design collects quantitative and qualitative data at the same time, but assigns unequal priority to the two strands: one (usually quantitative) serves as the primary study, while the other (usually qualitative) is nested inside it to answer a supplementary question. The embedded strand does not stand alone; it provides a different perspective on the same phenomenon within a single unified study.
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- Creswell, J. W., & Plano Clark, V. L. (2011). Designing and Conducting Mixed Methods Research (2nd ed.). Sage. · ISBN 978-1412975179
- Creswell, J. W., Plano Clark, V. L., Gutmann, M. L., & Hanson, W. E. (2003). Advanced mixed methods research designs. In A. Tashakkori & C. Teddlie (Eds.), Handbook of Mixed Methods in Social and Behavioral Research (pp. 209–240). Sage. · URL
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