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Audience Reception Analysis

Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.

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Audience Reception Analysis of Media

Taksonoomiline meetodikirje · process-pipeline / communication

Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. · ISBN 9780415079068
Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152. · DOI 10.1146/annurev.soc.22.1.129

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