Technology Acceptance Model
The Technology Acceptance Model (TAM) is a theoretical model of why people accept or reject information technology, introduced by Fred Davis in 1989. Adapting the Theory of Reasoned Action, it posits that two beliefs—perceived usefulness and perceived ease of use—shape attitudes and behavioural intention toward a system, which in turn drives actual use. The constructs are measured with validated survey scales and the relations are typically estimated as a structural equation model.
Registro de origen
Citas copiadas textualmente del registro de origen del método. No se infiere ninguna verificación a nivel de afirmación de ellas.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319-340. · DOI 10.2307/249008
- Venkatesh, V., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204. · DOI 10.1287/mnsc.46.2.186.11926
Afirmaciones curadas
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Métodos relacionados
Generado a partir del grafo de métodos y mostrado como relaciones sugeridas por la máquina; no se infiere ninguna afirmación de evidencia.