Σύγκριση μεθόδων

	Οπτική Ανάλυση	Ανάλυση Λόγου
Πεδίο	Ποιοτικές Μέθοδοι	Ποιοτική Έρευνα
Οικογένεια	Process / pipeline	Process / pipeline
Έτος προέλευσης	Formalized in social sciences from the 1980s–2000s	1989 (Fairclough); 1987 (Potter & Wetherell)
Δημιουργός	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Τύπος	Qualitative research approach	Method
Θεμελιώδης πηγή	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056	Fairclough, N. (1989). Language and power. Longman.
Εναλλακτικές ονομασίες	visual research methods, image analysis, visual inquiry, visual data analysis	DA, Critical Discourse Analysis, Discursive Analysis
Συναφείς	6	2
Σύνοψη	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.