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| Multimodal Content Analysis× | Narrative Analysis in Media× | |
|---|---|---|
| Πεδίο | Communication | Communication |
| Οικογένεια | Process / pipeline | Process / pipeline |
| Έτος προέλευσης≠ | 2006 | 2008 |
| Δημιουργός≠ | Multimodality theory (Kress & van Leeuwen) | Narrative theory (Labov; Fisher); methods synthesized by Riessman |
| Τύπος≠ | Analysis of meaning across multiple modes (text, image, sound, layout) | Interpretive analysis of how media tell stories and construct meaning |
| Θεμελιώδης πηγή≠ | Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. ISBN: 9780415319157 | Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987 |
| Εναλλακτικές ονομασίες | Multimodal analysis, Multimodal discourse analysis (content), Text-image-sound content analysis, Çok Kipli İçerik Analizi | Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi |
| Συναφείς | 4 | 4 |
| Σύνοψη≠ | Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone. | Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives. |
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