Σύγκριση μεθόδων

	Ανάλυση Λόγου	Ποιοτική Ανάλυση Περιεχομένου
Πεδίο	Ποιοτική Έρευνα	Ποιοτική Έρευνα
Οικογένεια	Process / pipeline	Process / pipeline
Έτος προέλευσης	1989 (Fairclough); 1987 (Potter & Wetherell)	1980
Δημιουργός	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Klaus Krippendorff; refined by Margrit Schreier
Τύπος	Method	Method
Θεμελιώδης πηγή	Fairclough, N. (1989). Language and power. Longman.	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.
Εναλλακτικές ονομασίες	DA, Critical Discourse Analysis, Discursive Analysis	Content Analysis, Categorical Content Analysis
Συναφείς	2	2
Σύνοψη	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).