Σύγκριση μεθόδων

	Ψηφιακή Οπτική Ανάλυση	Οπτική Ανάλυση
Πεδίο	Ποιοτικές Μέθοδοι	Ποιοτικές Μέθοδοι
Οικογένεια	Process / pipeline	Process / pipeline
Έτος προέλευσης	2000s–2010s	Formalized in social sciences from the 1980s–2000s
Δημιουργός	Gillian Rose; Sarah Pink (digital extension)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
Τύπος	Qualitative analytical approach	Qualitative research approach
Θεμελιώδης πηγή	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
Εναλλακτικές ονομασίες	DVA, digital image analysis, online visual analysis, digital visual research	visual research methods, image analysis, visual inquiry, visual data analysis
Συναφείς	6	6
Σύνοψη	Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.