Σύγκριση μεθόδων

	Ποιοτική Ανάλυση Περιεχομένου	Ανάλυση Λόγου
Πεδίο	Ποιοτική Έρευνα	Ποιοτική Έρευνα
Οικογένεια	Process / pipeline	Process / pipeline
Έτος προέλευσης	1980	1989 (Fairclough); 1987 (Potter & Wetherell)
Δημιουργός	Klaus Krippendorff; refined by Margrit Schreier	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Τύπος	Method	Method
Θεμελιώδης πηγή	Krippendorff, K. (1980). Content analysis: An introduction to its methodology. Sage Publications.	Fairclough, N. (1989). Language and power. Longman.
Εναλλακτικές ονομασίες	Content Analysis, Categorical Content Analysis	DA, Critical Discourse Analysis, Discursive Analysis
Συναφείς	2	2
Σύνοψη	Qualitative Content Analysis (QCA) is a systematic, inductive method for analyzing textual or visual data by identifying and categorizing meaning units into content categories. Developed and formalized by Klaus Krippendorff (1980), QCA can be purely qualitative (inductive, exploratory) or combined with quantitative counting; it analyzes manifest content (explicit, surface meanings) and latent content (underlying, interpretive meanings).	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.