SWOT-AHP Hybrid Analysis
SWOT-AHP, also called A'WOT, is a hybrid strategy method that quantifies an ordinary SWOT analysis by applying the Analytic Hierarchy Process to its factors. Kurttila, Pesonen, Kangas, and Kajanus introduced the technique in 2000, motivated by the fact that classic SWOT lists strengths, weaknesses, opportunities, and threats without saying which matter most. By treating the four SWOT groups and the factors within them as an AHP hierarchy and eliciting pairwise comparisons on Saaty's 1-9 scale, the method derives numerical priority weights for every SWOT factor. The result is a SWOT analysis whose factors are ranked and commensurable, so strategists can see not just what the relevant factors are but how important each one is relative to the others.
Quellendatensatz
Zitate wörtlich aus dem Quellendatensatz der Methode übernommen. Daraus wird keine Überprüfung auf Claim-Ebene abgeleitet.
- Kurttila, M., Pesonen, M., Kangas, J., & Kajanus, M. (2000). Utilizing the analytic hierarchy process (AHP) in SWOT analysis — a hybrid method and its application to a forest-certification case. Forest Policy and Economics, 1(1), 41-52. · DOI 10.1016/S1389-9341(99)00004-0
- Saaty, T. L. (1990). How to make a decision: The analytic hierarchy process. European Journal of Operational Research, 48(1), 9-26. · DOI 10.1016/0377-2217(90)90057-I
Kuratiert Claims
Claims im Evidenz-Ledger gespeichert, jeder mit seiner eigenen Bewertung.
Diese Ansicht erfindet keine Claim-Bewertung, wenn das Ledger keine hat.
Verwandte Methoden
Generiert aus dem Methoden-Graphen und als maschinell vorgeschlagene Beziehungen angezeigt – es wird kein Evidenz-Claim abgeleitet.