Cultural Theory of Risk (Grid-Group Worldview Measurement)
The cultural theory of risk holds that what people fear is selected by their way of life rather than by objective danger, and it measures this by scaling respondents' cultural worldviews and relating them to the hazards they choose to worry about. Mary Douglas and Aaron Wildavsky advanced the theory in their 1982 book Risk and Culture, arguing that environmental and technological dangers are picked out to defend particular social arrangements. Karl Dake operationalized it in 1991, building survey scales for the grid-group worldviews — hierarchy, egalitarianism, individualism, and fatalism — and showing that these 'orienting dispositions' predict risk concerns better than knowledge or personality. The framework explains, for instance, why egalitarians dread environmental and technological risks that they read as products of inequitable, irresponsible institutions, while individualists downplay them. As a method it combines worldview measurement with risk-rating data, testing whether cultural bias structures the perception of danger. It complements the psychometric paradigm by explaining who fears what and why.
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- Douglas, M., & Wildavsky, A. (1982). Risk and Culture: An Essay on the Selection of Technological and Environmental Dangers. University of California Press. · ISBN 9780520044913
- Dake, K. (1991). Orienting Dispositions in the Perception of Risk: An Analysis of Contemporary Worldviews and Cultural Biases. Journal of Cross-Cultural Psychology, 22(1), 61-82. · DOI 10.1177/0022022191221006
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