Method evidence record
Psychophysiological Measures in Media Research
Psychophysiological measurement records the body's continuous responses — heart rate, skin conductance, facial muscle activity, and more — while people are exposed to media, providing real-time, covert indicators of attention and emotion. Reviewed for communication by Ravaja, these measures sidestep the biases of self-report and capture moment-to-moment processing as a message unfolds.
Evidence statusSources recorded, not reviewedBibliographic sources are present. Claim-level evidence review has not been performed.
Source record
Recorded
Citations copied verbatim from the method’s source record. No claim-level verification is inferred from them.
Psychophysiological Measurement of Media Responses
Taxonomic method recordprocess-pipelinecommunication
Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & van de Weijer, J. (2011). Eye Tracking: A Comprehensive Guide to Methods and Measures. Oxford: Oxford University Press. · ISBN 9780199697083
Open full method2 recorded citations, copied from the method source record.
Curated claims
Assessed
Claims persisted in the evidence ledger, each with its own assessment.
No curated claims yet
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Related methods
Suggested4
Generated from the method graph and shown as machine-suggested relations. No evidence claim is inferred.
- Same method familyElaboration Likelihood Analysis
machine-suggestedRelational suggestion, not evidence.
- Same method familyExperience Sampling in Media Research
machine-suggestedRelational suggestion, not evidence.
- Taxonomic bucketEye-Tracking in Media Research
machine-suggestedRelational suggestion, not evidence.
- Same method familyMedia Richness Analysis
machine-suggestedRelational suggestion, not evidence.