Telephone-assisted Focus Group
A telephone-assisted focus group is a qualitative data collection technique in which a moderator facilitates a structured group discussion among multiple participants connected simultaneously via a telephone conference bridge or audio platform. It preserves the core interactive dynamics of traditional focus groups — group synergy, probing, and spontaneous reactions — while eliminating the need for geographic co-location, making it suitable for hard-to-reach, geographically dispersed, or mobility-constrained populations.
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- Greenbaum, T. L. (1998). The Handbook for Focus Group Research (2nd ed.). Sage. [Chapter on telephone and technology-mediated focus groups] · ISBN 978-0761912316
- Krueger, R. A., & Casey, M. A. (2015). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. · ISBN 978-1483365244
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