Semiotic Analysis
Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.
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- Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang. · URL
- Chandler, D. (2007). Semiotics: The Basics (2nd ed.). Routledge. · URL
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