Partisan Identity Scale
The Partisan Identity Scale measures strength and direction of psychological attachment to a political party, encompassing both party preference and emotional party identification. Foundational since Campbell et al.'s American Voter (1960), the measure distinguishes party affiliation (which party one is registered with) from party identification (psychological identity with a party as a social group). Partisan identity is among the strongest predictors of voting behavior, political attitudes, and interpretation of political information, functioning as a 'perceptual filter' through which voters process news.
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- Campbell, A., Converse, P. E., Miller, W. E., & Stokes, D. E. (1960). The American voter. New York: John Wiley & Sons. · URL
- Carsey, T. M., & Layman, G. C. (2006). Changing sides or changing minds? Party identification and policy preferences in the American electorate. American Journal of Political Science, 50(2), 464-477. · DOI 10.1111/j.1540-5907.2006.00196.x
- Greene, S. (2004). Social identity and the psychological attachment to parties. In D. M. Sears, L. Huddy, & R. Jervis (Eds.), Oxford handbook of political psychology. Oxford: Oxford University Press. · URL
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