Online convenience sampling
Online convenience sampling is a non-probability technique in which participants are recruited via internet channels — survey platforms, social media, email lists, or research panels — simply because they are accessible and willing to respond. It is the online analogue of traditional convenience sampling, offering fast, low-cost data collection at the expense of known representativeness. It is among the most widely used approaches in social, behavioral, and health sciences research conducted through web-based surveys.
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- Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). Should we trust web-based studies? A comparative analysis of six preconceptions about internet questionnaires. American Psychologist, 59(2), 93–104. · DOI 10.1037/0003-066X.59.2.93
- Couper, M. P. (2000). Web surveys: A review of issues and approaches. Public Opinion Quarterly, 64(4), 464–494. · DOI 10.1086/318641
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