Field-based Semiotic Analysis
Field-based semiotic analysis is a qualitative approach that combines sustained fieldwork observation with systematic semiotic analysis of signs, symbols, and meaning-making practices encountered in a natural setting. Drawing on the social semiotic tradition of Hodge and Kress, the researcher enters a social field, records its multimodal sign systems — including visual, spatial, gestural, and textual elements — and interprets how participants use and negotiate signs to construct social meanings.
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- Hodge, R., & Kress, G. (1988). Social Semiotics. Polity Press. · ISBN 978-0745600635
- van Leeuwen, T. (2005). Introducing Social Semiotics. Routledge. · ISBN 978-0415249447
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