Critical Semiotic Analysis
Critical semiotic analysis is a qualitative method that examines how signs — words, images, gestures, sounds — construct and naturalise ideological meanings. Drawing on Roland Barthes's distinction between denotation and connotation, and on critical social semiotics developed by Kress and van Leeuwen, the approach moves beyond surface-level description to expose how texts reproduce or challenge power relations, cultural norms, and dominant ideologies.
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- Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge. · ISBN 978-0415319157
- Barthes, R. (1972). Mythologies (A. Lavers, Trans.). Hill and Wang. (Original work published 1957) · ISBN 978-0374521509
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